cover design of book  Engineering Your Start-up at by  James "Jim" A. Swanson and Michael "Mike" L. Baird Engineering Your Start-Up:
A Guide for the High-Tech Entrepreneur

All new 2nd Edition (2003)

Available from
Read the many glowing 5-star customer reviews
or Professional Publications, Inc.

Publicity Flyer "The Book Every Aspiring Entrepreneur Needs Right Now"

Related PowerPoint Presentations:
General Presentation (838 KB) (rev. 11-26-03) (PDF version)
Cal Poly STC version 2-19-04 (458 KB) (rev. 2-15-04) version (rev. 2-24a-04 for 3-22-04 meeting ~ 1MB)
SLOSTC Meeting Summary

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James "Jim" A. Swanson author Engineering Your Start-up

Michael "Mike" Lloyd Baird author Engineering Your Start-up
James A. Swanson Michael L. Baird

Partners in's Los Altos Incubator
"where aspiring entrepreneurs seek expert advice"

2008 - Jim Swanson is author of the sensational new political book  -
The Bush League of Nations: The Coalition of the
Unwilling, the Bullied and the Bribed -
the GOP's War on Iraq and America

Every page of Engineering Your Start-Up was once available for viewing below...
but because of a new policy in effect 4-30-04 -- these free-to-view pages have gone away.
Sample chapters may appear here from time-to-time)
Buy EYSU from
Amazon, our publisher PPI, or any bookstore. 

Cover, Table of Contents, List of Figures, Tables, Sidebars; Foreword, Preface, Acknowledgments (227 KB)
Guy Kawasaki wrote Foreword to Engineering Your Start-up by James Swanson and Michael BairdForeword by
Guy Kawasaki
CEO, Garage Technology Ventures

Part 1:  The Genesis

1.  Start-Up Opportunities for High-Tech Entrepreneurs (126 KB)
2.  The Technology-Oriented Professional as Company Founder (130 KB)
3.  Life in Your Start-Up (134 KB)

Part 2:  Getting Down to Business
4.  Market- vs. Technology-Focused Approach to Growing a Business (144 KB)
5.  When High-Growth Business is Desirable and Necessary (112 KB)
6.  Start-Up Financing Terminology and Stages (163 KB)

Part 3:  Elements of a Successful Start-Up
7.   Create Your Management Team and Board of Directors (190 KB)
8.   Evaluate Markets and Target Customers (139 KB)
9.   Define Your Product or Service (181 KB)
10.  Write Your Business Plan (278 KB)
11.  Funding Issues (3,891 KB warning <-- long load time!)
12.  The Term Sheet—A Practical Overview (271 KB)

Part 4:  Making It Pay
13.  Remuneration Practices for Your Start-Up (153 KB)
14.  Stock Ownership (232 KB)
15.  Stock Options (151 KB)
16.  Other Equity and Wealth-Building Vehicles (116 KB)
17.  Valuing Your Equity Position (183 KB)
18. Other Compensation and Start-Up Employment Considerations (146 KB)

Part 5:  Doing It
19.  Protecting Your Intellectual Property (148 KB)
20.  The Legal Form of Your Start-Up (114 KB)
21.  Making the Start-Up Decision (161 KB)
22.  Some Final Comments (82 KB)
      Appendix, Resources, References and Recommended reading, Index, About the Authors

Errata (some corrections or additions to the next printing will appear here)



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Related Links

1. Shortcuts to the Amazon purchase page can be found at or
2. Mike Baird's personal web presence
3. Wednesday, January 7, 2004  Vol. 30, No. 40, P. 5 "Local Section" -- Central Coast Sun Bulletin, An Edition of The Tribune (Morro Bay, CA) "Local man's how-to high tech book is back."

4.'s Foundation for Enterprise Development book review on Engineering Your Start-up
5. Mon. March 22, 2004, 6-8:30 PM “Entrepreneuring on the Central Coast: How to Survive and Thrive on a Start-up Team” -- SLO Society for Technical Communication.
6. new icon yellow Engineering Your Start-up book How to build a bulletproof startup - June 1, 2006 (alt print version)  A Business 2.0 article worth reading

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